Rebel 57 | Kristen Bitar

Rebel 57 MagazineLiterary & Arts

The Challenge

The Rebel is produced for and by the students of East Carolina University. Formerly a quarterly publication, "The Rebel" first appeared in 1958 and has developed into an award-winning annual arts and literary magazine. Each year, a new team of designers are hired to design the look, create the merchandise, and distribute the magazine to the students of ECU.

The Solution

I worked in a team of three, an editor and two designers. Each of us created thumbnails and mood boards. My contribution includes designing the rocket illustration, creating the Rebel 57 logo and putting together the magazine layout. This Googie inspired design was implemented into several different types of media distributed through ECU's campus.

The Challenge

A multi-channel campaign consisting of digital media and print ads, outdoor and other out-of-home media, targeted collateral, media outreach, social media posts, videos, and targeted direct mail.

The Solution

We used a robust fact-gathering approach, with interviews, focus groups with all audiences, and surveys, to ensure that we remained on track with our messages and media. We learned with certainty, the pain points, hot buttons, and motivators of our target audiences in order to create the kinds of authentic and truthful messages that resonate with each of them.

The Challenge

The Rebel is produced for and by the students of East Carolina University. Formerly a quarterly publication, "The Rebel" first appeared in 1958 and has developed into an award-winning annual arts and literary magazine. Each year, a new team of designers are hired to design the look, create the merchandise, and distribute the magazine to the students of ECU.