Yaktrax

[cs_content][cs_element_section _id=”1″ ][cs_element_layout_row _id=”2″ ][cs_element_layout_column _id=”3″ ][cs_element_breadcrumbs _id=”4″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”5″ ][cs_element_layout_row _id=”6″ ][cs_element_layout_column _id=”7″ ][cs_element_breadcrumbs _id=”8″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”9″ ][cs_element_layout_row _id=”10″ ][cs_element_layout_column _id=”11″ ][cs_element_headline _id=”12″ ][cs_content_seo]Yaktrax\n\nPackaging Design\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”13″ ][cs_element_layout_row _id=”14″ ][cs_element_layout_column _id=”15″ ][cs_element_headline _id=”16″ ][cs_content_seo]Yaktrax\n\nPackaging Design\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”17″ ][cs_element_layout_row _id=”18″ ][cs_element_layout_column _id=”19″ ][cs_element_button _id=”20″ ][cs_content_seo]Back\n\n[/cs_content_seo][cs_element_button _id=”21″ ][cs_content_seo]Next\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”22″ ][cs_element_layout_row _id=”23″ ][cs_element_layout_column _id=”24″ ][cs_element_button _id=”25″ ][cs_content_seo]Back\n\n[/cs_content_seo][cs_element_button _id=”26″ ][cs_content_seo]Next\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”27″ ][cs_element_layout_row _id=”28″ ][cs_element_layout_column _id=”29″ ][cs_element_image _id=”30″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”31″ ][cs_element_layout_row _id=”32″ ][cs_element_layout_column _id=”33″ ][cs_element_image _id=”34″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”35″ ][cs_element_layout_row _id=”36″ ][cs_element_layout_column _id=”37″ ][cs_element_headline _id=”38″ ][cs_content_seo]The Challenge\n\nYaktrax® creates winter footwear traction devices that are anatomically designed to meet the needs of consumers in winter elements. My role was to design four new packages (Heeltrax, Diamond Grip, Chains & Spikes). I needed to create a design that followed brand guidelines while, still making sure each product had its own distinguished look. \n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”39″ ][cs_element_headline _id=”40″ ][cs_content_seo]The Solution\n\nI created several mockups to test new ideas and concepts. I worked closely with my art director, a sales representative, and product development. I photographed the products, illustrated the infographic and selected the color scheme for each package.
\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”41″ ][cs_element_layout_row _id=”42″ ][cs_element_layout_column _id=”43″ ][cs_element_headline _id=”44″ ][cs_content_seo]The Challenge\n\nA multi-channel campaign consisting of digital media and print ads, outdoor and other out-of-home media, targeted collateral, media outreach, social media posts, videos, and targeted direct mail.
\n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”45″ ][cs_element_headline _id=”46″ ][cs_content_seo]The Solution\n\nWe used a robust fact-gathering approach, with interviews, focus groups with all audiences, and surveys, to ensure that we remained on track with our messages and media. We learned with certainty, the pain points, hot buttons, and motivators of our target audiences in order to create the kinds of authentic and truthful messages that resonate with each of them.\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”47″ ][cs_element_layout_row _id=”48″ ][cs_element_layout_column _id=”49″ ][cs_element_headline _id=”50″ ][cs_content_seo]The Challenge\n\nYaktrax® creates winter footwear traction devices that are anatomically designed to meet the needs of consumers in winter elements. My role was to design four new packages (Heeltrax, Diamond Grip, Chains & Spikes). I needed to create a design that followed brand guidelines while, still making sure each product had its own distinguished look. \n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”51″ ][cs_element_headline _id=”52″ ][cs_content_seo]The Solution\n\nI created several mockups to test new ideas and concepts. I worked closely with my art director, a sales representative, and product development. I photographed the products, illustrated the infographic and selected the color scheme for each package.
\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”53″ ][cs_element_layout_row _id=”54″ ][cs_element_layout_column _id=”55″ ][cs_element_headline _id=”56″ ][cs_content_seo]Logo Design\n\nLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n[/cs_content_seo][cs_element_image _id=”57″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”58″ ][cs_element_layout_row _id=”59″ ][cs_element_layout_column _id=”60″ ][cs_element_headline _id=”61″ ][cs_content_seo]Packaging Colors\n\nLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”62″ ][cs_element_layout_row _id=”63″ ][cs_element_layout_column _id=”64″ ][cs_element_headline _id=”65″ ][cs_content_seo]Logo Design\n\nLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n[/cs_content_seo][cs_element_line _id=”66″ ][cs_element_gap _id=”67″ ][cs_element_image _id=”68″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”69″ ][cs_element_layout_row _id=”70″ ][cs_element_layout_column _id=”71″ ][cs_element_headline _id=”72″ ][cs_content_seo]Packaging Colors\n\nLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”73″ ][cs_element_layout_row _id=”74″ ][cs_element_layout_column _id=”75″ ][cs_element_gap _id=”76″ ][cs_element_headline _id=”77″ ][cs_content_seo]#d6321e\n\nLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n[/cs_content_seo][cs_element_gap _id=”78″ ][/cs_element_layout_column][cs_element_layout_column _id=”79″ ][cs_element_gap _id=”80″ ][cs_element_headline _id=”81″ ][cs_content_seo]#9dab02\n\nLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n[/cs_content_seo][cs_element_gap _id=”82″ ][/cs_element_layout_column][cs_element_layout_column _id=”83″ ][cs_element_gap _id=”84″ ][cs_element_headline _id=”85″ ][cs_content_seo]#489de8\n\nLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n[/cs_content_seo][cs_element_gap _id=”86″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”87″ ][cs_element_layout_row _id=”88″ ][cs_element_layout_column _id=”89″ ][cs_element_gap _id=”90″ ][cs_element_headline _id=”91″ ][cs_content_seo]#d6321e\n\nLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n[/cs_content_seo][cs_element_gap _id=”92″ ][/cs_element_layout_column][cs_element_layout_column _id=”93″ ][cs_element_gap _id=”94″ ][cs_element_headline _id=”95″ ][cs_content_seo]#9dab02\n\nLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n[/cs_content_seo][cs_element_gap _id=”96″ ][/cs_element_layout_column][cs_element_layout_column _id=”97″ ][cs_element_gap _id=”98″ ][cs_element_headline _id=”99″ ][cs_content_seo]#489de8\n\nLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n[/cs_content_seo][cs_element_gap _id=”100″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”101″ ][cs_element_layout_row _id=”102″ ][cs_element_layout_column _id=”103″ ][cs_element_headline _id=”104″ ][cs_content_seo]The Challenge\n\nCreate multiple packages that follow the brands guidelines and keep a harmonious look. Create the logo for Heeltrax, photograph the products, and create the die-lines. \n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”105″ ][cs_element_headline _id=”106″ ][cs_content_seo]The Solution\n\nWe used a robust fact-gathering approach, with interviews, focus groups with all audiences, and surveys, to ensure that we remained on track with our messages and media. We learned with certainty, the pain points, hot buttons, and motivators of our target audiences in order to create the kinds of authentic and truthful messages that resonate with each of them.\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”107″ ][cs_element_layout_row _id=”108″ ][cs_element_layout_column _id=”109″ ][cs_element_gap _id=”110″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”111″ ][cs_element_layout_row _id=”112″ ][cs_element_layout_column _id=”113″ ][cs_element_gap _id=”114″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”115″ ][cs_element_layout_row _id=”116″ ][cs_element_layout_column _id=”117″ ][cs_element_headline _id=”118″ ][cs_content_seo]Establishing Brand’s
Visual Language\n\nBrand & Identity, Website, Social Media
\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”119″ ][cs_element_layout_row _id=”120″ ][cs_element_layout_column _id=”121″ ][cs_element_headline _id=”122″ ][cs_content_seo]Establishing Brand’s
Visual Language\n\nBrand & Identity, Website, Social Media
\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”123″ ][cs_element_layout_row _id=”124″ ][cs_element_layout_column _id=”125″ ][cs_element_image _id=”126″ ][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”127″ ][cs_element_layout_column _id=”128″ ][cs_element_headline _id=”129″ ][cs_content_seo]Expanding the Design\n\nBrand & Identity, Website, Social Media
\n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”130″ ][cs_element_image _id=”131″ ][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”132″ ][cs_element_layout_column _id=”133″ ][cs_element_image _id=”134″ ][/cs_element_layout_column][cs_element_layout_column _id=”135″ ][cs_element_headline _id=”136″ ][cs_content_seo]Understanding the Product\n\nBrand & Identity, Website, Social Media
\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”137″ ][cs_element_layout_column _id=”138″ ][cs_element_headline _id=”139″ ][cs_content_seo]Infographics\n\nBrand & Identity, Website, Social Media
\n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”140″ ][cs_element_image _id=”141″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”142″ ][cs_element_layout_row _id=”143″ ][cs_element_layout_column _id=”144″ ][cs_element_image _id=”145″ ][cs_element_image _id=”146″ ][cs_element_image _id=”147″ ][cs_element_image _id=”148″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”149″ ][cs_element_layout_row _id=”150″ ][cs_element_layout_column _id=”151″ ][cs_element_headline _id=”152″ ][cs_content_seo]Photography\n\nBrand & Identity, Website, Social Media
\n\n[/cs_content_seo][cs_element_image _id=”153″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”154″ ][cs_element_layout_row _id=”155″ ][cs_element_layout_column _id=”156″ ][cs_element_headline _id=”157″ ][cs_content_seo]Photography\n\nBrand & Identity, Website, Social Media
\n\n[/cs_content_seo][cs_element_image _id=”158″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”159″ ][cs_element_layout_row _id=”160″ ][cs_element_layout_column _id=”161″ ][cs_element_button _id=”162″ ][cs_content_seo]Back\n\n[/cs_content_seo][cs_element_button _id=”163″ ][cs_content_seo]Portfolio\n\n[/cs_content_seo][cs_element_button _id=”164″ ][cs_content_seo]Next\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”165″ ][cs_element_layout_row _id=”166″ ][cs_element_layout_column _id=”167″ ][cs_element_button _id=”168″ ][cs_content_seo]Back\n\n[/cs_content_seo][cs_element_button _id=”169″ ][cs_content_seo]Portfolio\n\n[/cs_content_seo][cs_element_button _id=”170″ ][cs_content_seo]Next\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][/cs_content]