Coastal Studies Institute

Costal Studies InstituteResearch & Signage Development

The Challenge

Led by East Carolina University, the Coastal Studies Institute (CSI) focuses on integrated coastal research and education programming. A newly discovered wreck was found along the east coast and CSI needed a new sign to share the history. The previous sign used jargon, blueprints, and text heavy copy that wasn't fitting for the general public.

The Solution

This poster is the product of extensive design research. The informational bubbles point out what each part of the ship wreck is and its significance to the structure or history of the ship. I created the illustration which visually shows where the wreck was originally found, near Jennette's Pier. The text is presented in a way that even those who are unfamiliar with maritime heritage are able to understand. It now sits in its permanent home aside the deteriorating shipwreck at Nag's Head Town Hall.

The Challenge

A multi-channel campaign consisting of digital media and print ads, outdoor and other out-of-home media, targeted collateral, media outreach, social media posts, videos, and targeted direct mail.

The Solution

We used a robust fact-gathering approach, with interviews, focus groups with all audiences, and surveys, to ensure that we remained on track with our messages and media. We learned with certainty, the pain points, hot buttons, and motivators of our target audiences in order to create the kinds of authentic and truthful messages that resonate with each of them.

The Challenge

Led by East Carolina University, the Coastal Studies Institute (CSI) focuses on integrated coastal research and education programming. A newly discovered wreck was found along the east coast and CSI needed a new sign to share the history. The previous sign used jargon, blueprints, and text heavy copy that wasn't fitting for the general public.