Yaktrax | Kristen Bitar

YaktraxPackaging Design

The Challenge

Yaktrax® creates winter footwear traction devices that are anatomically designed to meet the needs of consumers in winter elements. My role was to design four new packages (Heeltrax, Diamond Grip, Chains & Spikes). I needed to create a design that followed brand guidelines while, still making sure each product had its own distinguished look.

The Solution

I created several mockups to test new ideas and concepts. I worked closely with my art director, a sales representative, and product development. I photographed the products, illustrated the infographic and selected the color scheme for each package.

The Challenge

A multi-channel campaign consisting of digital media and print ads, outdoor and other out-of-home media, targeted collateral, media outreach, social media posts, videos, and targeted direct mail.

The Solution

We used a robust fact-gathering approach, with interviews, focus groups with all audiences, and surveys, to ensure that we remained on track with our messages and media. We learned with certainty, the pain points, hot buttons, and motivators of our target audiences in order to create the kinds of authentic and truthful messages that resonate with each of them.

The Challenge

Yaktrax® creates winter footwear traction devices that are anatomically designed to meet the needs of consumers in winter elements. My role was to design four new packages (Heeltrax, Diamond Grip, Chains & Spikes). I needed to create a design that followed brand guidelines while, still making sure each product had its own distinguished look.

The Solution

I created several mockups to test new ideas and concepts. I worked closely with my art director, a sales representative, and product development. I photographed the products, illustrated the infographic and selected the color scheme for each package.

Logo Design

Packaging Colors

Logo Design

Packaging Colors

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#9dab02

#489de8

#d6321e

#9dab02

#489de8

The Challenge

Create multiple packages that follow the brands guidelines and keep a harmonious look. Create the logo for Heeltrax, photograph the products, and create the die-lines.