Kristen Bitar
ROI Revolution, UX Analyst
April 2021 - Present | Raleigh, NC
  • Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan for clients.
  • Develop hypotheses and execute A/B/n or multivariate tests according to the optimization strategy and testing plan.
  • Partner with the client’s development team to recommend changes based on winning test results.
  • Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses.
  • Perform audits of clients’ web analytics implementations and make recommendations to ensure accurate tracking is in place.
  • Create monthly client reports based on test results and other ongoing initiatives.
  • Monitor industry trends and new product offerings to stay up to speed and ahead of the competition.
  • Contribute to the development and improvement of the CRO team’s processes and strategies.
Sally Johns Design, Print + Web Designer
June 2017 - April 2021 | Raleigh, NC
  • Develop user-friendly design concepts using wireframes.
  • Produce websites using Wordpress themes and CSS that responsively adapt to a variety of screen sizes.
  • Won the 2020 Davey Gold Award for Sally Johns Design's website in features and art direction.
  • Design data driven email templates for multiple clients
  • Launch daily digital and print designs.
Implus LLC, Packaging Designer
May 2015 - June 2017 | Durham, NC
  • Created designs that were mass-produced internationally.
  • Ideate and execute branding solutions including logos, color schemes, and graphic themes for new and existing lines.
  • Created packaging specifications and constructed mock-ups for sales presentations.
  • Collaborated with marketing, sales, and product development to provide impactful and cohesive brands.
  • Art directed still life photoshoots of products.
Image
East Carolina University
May 2015, Greenville NC
Bachelor of Fine Arts in Graphic Design
Interaction Design Foundation
Certifications
User Experience: The Beginner’s Guide
Design Thinking: The Beginner’s Guide
Become a UX Designer from Scratch
Skills

AB Testing
Basic HTML & CSS
Branding
Communication
Concept Development
Conversion Rate Optimization
Data Analytics
Interface Design
Photo Editing
Typography
User Testing

Tools

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Google Analytics
A/B Testing Platforms
iContact
Jira
SharePoint
Wordpress

Kristen Bitar
Sally Johns Design, Graphic Designer
June 2017 - Present | Raleigh, NC
  • Develop user-friendly design concepts using wireframes.
  • Produce websites using Wordpress themes and CSS that are standards compliant and multi-browser compatible.
  • Won the 2020 Davey Gold Award for Sally Johns Design's website in features and art direction.
  • Launch daily digital and print designs.
Implus LLC, Packaging Designer
May 2015 - June 2017
  • Created designs that were mass-produced internationally.
  • Ideate and execute branding solutions including logos, color schemes, and graphic themes for new and existing lines.
  • Created packaging specifications and constructed mock-ups for sales presentations.
  • Met with sales department and product development to review work.
  • Art directed still life photoshoots of products.
Rebel 57 Magazine, Graphic Designer
May 2014 - May 2015
  • Created brand identity and layout for magazine and was awarded ACP 2015 Design of the Year.
  • Promoted magazine through entry calls and direct mailing.
  • Collaborated with a team of 3 to provide improvements and direction for graphic materials.
  • Designed and distributed printed material to students of East Carolina University.
East Carolina University
May 2015, Greenville NC
Bachelor of Fine Arts in Graphic Design
Interaction Design Foundation
Certifications
User Experience: The Beginner’s Guide
Design Thinking: The Beginner’s Guide
Become a UX Designer from Scratch
Skills
Wireframing
Concept Development
Typography
Branding
Basic HTML & CSS
Communication
Photo Editing
Tools
XD
Figma
Sketch
Wordpress
Dreamweaver
Photoshop
InDesign
Illustrator
Constant Contact
iContact
Kristen Bitar
ROI Revolution, UX Analyst
April 2021 - Present | Raleigh, NC
  • Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan for clients.
  • Develop hypotheses and execute A/B/n or multivariate tests according to the optimization strategy and testing plan.
  • Partner with the client’s development team to recommend changes based on winning test results.
  • Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses.
  • Perform audits of clients’ web analytics implementations and make recommendations to ensure accurate tracking is in place.
  • Create monthly client reports based on test results and other ongoing initiatives.
  • Monitor industry trends and new product offerings to stay up to speed and ahead of the competition.
  • Contribute to the development and improvement of the CRO team’s processes and strategies.
Sally Johns Design, Print + Web Designer
June 2017 - April 2021 | Raleigh, NC
  • Develop user-friendly design concepts using wireframes.
  • Produce websites using Wordpress themes and CSS that responsively adapt to a variety of screen sizes.
  • Won the 2020 Davey Gold Award for Sally Johns Design's website in features and art direction.
  • Design data driven email templates for multiple clients
  • Launch daily digital and print designs.
Implus LLC, Packaging Designer
May 2015 - June 2017 | Durham, NC
  • Created designs that were mass-produced internationally.
  • Ideate and execute branding solutions including logos, color schemes, and graphic themes for new and existing lines.
  • Created packaging specifications and constructed mock-ups for sales presentations.
  • Collaborated with marketing, sales, and product development to provide impactful and cohesive brands.
  • Art directed still life photoshoots of products.
East Carolina University
May 2015, Greenville NC
Bachelor of Fine Arts in Graphic Design
Interaction Design Foundation
Certifications
User Experience: The Beginner’s Guide
Design Thinking: The Beginner’s Guide
Become a UX Designer from Scratch
Skills
AB Testing
Basic HTML & CSS
Branding
Communication
Concept Development
Conversion Rate Optimization
Data Analytics
Interface Design
Photo Editing
Typography
User Testing
Tools
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Google Analytics
Google Data Studio
Google Optimize
Google Sheets
iContact
Jira
SharePoint
VWO
Wordpress
Wrike